Amazon Prime Video show screws up iPhone product placement
Are you such a smartphone enthusiast that you check out which phone models are being carried by those walking around you whenever you’re out? Do you pay special attention to mobile devices used on television shows and movies? Do you get upset when a script takes precedence over reality (in other words, does it bug you when a character is seen holding an iPhone in a show or movie that clearly takes place prior to 2007?
The Outer Range series didn’t bother using the right case to go along with the iPhone X that appeared on the show
An iPhone X shoehorned into a Pixel 3 case is not a good look for Amazon’s Outer Range series
As you can see from the photo, the props department stuck what appears to be an iPhone X or an Apple iPhone XS series phone into a Pixel 3 fabric case. This is hardly a good fit and if you were watching the episode on your phone or tablet, you might have caught this. The rear-camera cut-out on the case is made for the horizontal camera array on the back of the Pixel 3 and not for the vertical camera array used on the iPhone X or iPhone XS series.
Product placements are worth their weight in gold for companies like Apple.
For the record, the Pixel 3 dimensions are 5.7 x 2.7 x 0.3 inches. For the iPhone X, the dimensions are 5.65 x 2.79 x .3 inches.
If you watch hours of television series and movies, you know that Apple does a pretty good job of making sure that whenever a script calls for a character to use a smartphone, an iPhone gets the screen time except under one condition. Apple will not allow its phones to be used by a villain. You also might notice Apple’s default iPhone ring tone whenever a character’s phone rings on a television show or movie.
These product placements are worth their weight in gold and are just as valuable as a paid advertisement for companies like Apple and Google. So in the future, if you are really into smartphones, tablets, and smartwatches, keep a closer eye on the devices that your favorite characters are using on your favorite shows and films.
And when the credits run at the end of a particular show or movie that features an Apple device, you’ll see some words along the line of “promotional considerations furnished by Apple.” Those five words mean that in exchange for providing the production with free Apple devices, the company is receiving valuable promotional exposure for the product used on the show or film.