Taylor Swift tour: Excruciating to watch Ticketmaster ticket chaos, says pop star

Reuters

Taylor Swift says it was “excruciating” to watch fans struggle to buy tickets for her upcoming US tour, after sales descended into chaos this week.

Ticketmaster was criticised over its handling of the sales – which saw widespread site crashes in the presale and then cancellation of the main sale.

It blamed unprecedented demand, saying it worked quickly to fix issues.

But responding on Instagram, US pop star Swift said she had been assured that Ticketmaster could handle demand.

“We asked them, multiple times, if they could handle this kind of demand and we were assured they could,” she wrote, in her first public statement addressing the fiasco.

In the statement on Instagram, Swift wrote: “Over the years, I’ve brought so many elements of my career in house. I’ve done this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who care as much about my fans as I do.

“It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.”

Swift said it was “truly amazing that 2.4 million people got tickets” but annoyed her that “a lot of them feel like they went through several bear attacks to get them”. Many fans in the presale complained the website crashed repeatedly after waiting hours in the queue.

She added she was “trying to figure out how this situation can be improved moving forward”.

The problems have refocused the debate in the US on Ticketmaster’s dominance, which has long faced complaints that it abuses its power over the industry, with US Democratic Senator Amy Klobuchar announcing there will be a Congressional hearing to investigate the website.

Meanwhile, reports in the US claim the US Department of Justice is investigating Ticketmaster’s parent company, Live Nation Entertainment. The report in The New York Times on Friday said the inquiry predates this week’s chaos.

And last month, US President Joe Biden – who has expressed concern that monopolies have become more common across the economy – said his administration would look into fees on concert tickets.

Ticketmaster is already subject to government monitoring, oversight that was imposed when a 2010 merger with Live Nation – which runs many of the country’s event venues and has an artist management business – was approved. The oversight was extended a few years ago after regulators found the firm had violated the terms of the agreement.

Following the chaos this week, Ticketmaster said: “While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on.”

Swift’s US tour will kick off in March next year in Arizona. She has not yet announced an international tour.

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